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Privacy policy

Version 1, 5 January 2025

Who are we?

We are Day One Hair Ltd. We’re registered with the UK data protection authority (the ‘ICO’ or Information Commissioner’s Office) under number ZB804249.

This policy explains how and why we use your personal information when you use our website and other services connect to Day One.

For information about how we use cookies on our website, please see our cookie policy.

Getting in touch

If you have any queries, you can get in touch:

Your rights

You have a right to:

  • access the personal data we hold about you, or to get a copy of it;

  • ask for a copy of your personal data in a portable (machine-readable) format or instruct us to send it to someone else;

  • ask us correct inaccurate data we hold about you;

  • ask us to delete your data, though we might not always be able to do it;

  • say no to us using your data for direct marketing;

  • say no to the use of non-necessary cookies on our website;

  • withdraw any consent you've given us at any time; and

  • ask us to review an automated decision.

To do any of these things, please get in touch using the details above.

Where we store or send your data

We may store the data we collect from you outside the UK, or transfer it to organisations outside the UK. When we do this, we make sure that your data is protected and that:

  • the Information Commissioner (ICO) has deemed the country or organisation to provide an adequate level of protection for personal data; or

  • we've agreed specific contracts approved for use in the UK which give personal data the same protection it has in the UK.

How to make a complaint

If you have a complaint about how we use your personal information, please contact us through the app or send an email to dpo@dayonehair.co.uk and we'll do our best to fix the problem. This is the email address for our Data Protection Officer (DPO).

If you're still not happy, you can refer your complaint to the ICO's Office, the UK regulator for data protection issues. For more details, visit their website.

Changes to this notice

We'll update the privacy notice on this page and if they're significant changes, we'll let you know by email, text message or in the app.

The information we hold about you, and how we use it

If you've signed up for our newsletter

  • Customers can sign up for our newsletter to get details of the latest news about the salon, offers and so on. You can opt out of this at any time through links in the email or by contacting us at dpo@dayonehair.co.uk

When you book an appointment

We have the facility for your to book appointments online or by calling us. When you do that, we'll record

  • Your contact details

  • Some brief details about the service you want and when we can do it

  • Payment details to secure your slot

When you get in touch

  • the email address you use and the contents of your email and any attachments;

  • the contents of any letters you send us; and

  • details about why you are contacting us;

Device we collect automatically

  • Mobile network and operating system

  • IP address and device ID (we'll link your mobile number with your device);

Our reasons for using your information

Data protection laws say we need to have a lawful basis for using your personal data. At least one of the following must apply:

  • Contractual duty

  • Legal obligation

  • Legitimate interest

  • Public interest

  • Vital interest

  • Consent

In this section we explain which one we rely on to use your data in a certain way.

Contractual duty

This applies when we

  • Are booking appointments for you

Legal Obligation

This applies when we

  • Contact you to let you know about changes to our terms or this privacy policy

  • Share information with law enforcement agencies

Legitimate interest

We need to use your data for our legitimate interest, or those of a third party. This means using data in a way that you might expect us to, for a reason which is in your and/or our (or a third party’s) interest and which doesn’t involve overriding your privacy rights. Product development and marketing We:

  • have collected your email when arranging an appointment and you've also told us you wouldn't mind getting our news letter. Or you've just asked for the newsletter. We'll send that through to you until you ask us to stop.

Security and business management We:

  • protect the rights, property or safety of us, our customers and others,

  • carry out security and maintenance checks to make sure everything runs smoothly

  • share information with companies so they can help us provide our services

Who we share your data with

Here we mean companies that help us provide services you use, and need to process details about you for this reason. We share as little information as we can and use methods to make it difficult for the recipient to identify you where possible (for example, by using reference codes not names). These are:

  • The companies that help us send SMS messages and push messages;

  • The companies that help us run our booking systems;

  • any other third parties where necessary to meet our legal obligations.

How long we keep your information

Should you chose to close your account, we’ll delete your identity information immediately, but we may keep the anonymous related information (such as usage history for analytical purposes).

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